Returning again to MaaS-Market in London to contribute and get an update on what has changed the last year and what to expect.

Critical mass for MaaS is still in the future.

If MaaS is a way to get a substantial change of daily mobility from use of own cars to used of shared public and private modes of mobility services we still have to see real effects.

If MaaS is something else – what is it and who will benefit?

What or who is stopping the advance of MaaS: The governments, the automotive industry, transport companies or lack of interest from users and the public?

Another way of looking at MaaS expectations is where it is currently as a concept in the hype cycle (by Gartner): Innovation Trigger, peak of inflated expectations, trough of disillutionment, slope of enlightenment or plateau of productivity.

Figure showing the Gartner Hype curve phases and indicators.    source: Wikipedia and Gartner

I would think we are beyond peak of inflated expectations. Whether we have reached the bottom of the trough of disillutionment i’m not sure. We have had startups, the have received more rounds of funding, The Media hype is still on, maybe more mixed positive / negative, no conversion near 5% of mobility users.  Where would you say MaaS is now?

What should we look for going forward:

  • Open Journey and travel data from all actors:
  • Open API and fair business models for third party purchase of shared mobility tickets and services on behalf of users.
  • A fairly regulated market place on conditions favoring  shared mobility options and MaaS agents
  • Creation of clusters of shared mobility research, innovation and start-ups
  • Be aware of opposition from incumbent transportation actors resistance as MaaS is a disruptor of their current value chains and market share.


Session 7: Working for the community and the latest thinking in First and Last Mile

In this session I look forward to contribute with my position on “The role of micromobility in a MaaS landscape”

Examples of private and shared modes of micro mobilities parked outside my office in Copenhagen (also shared bikes in the bicycle rack) Source: SFMCON picture


How can we use own and shared micro mobility vehicles to move efficiently around in city centers and to and from local and long distance public and private modes of mobility?

Why is parking of Micro mobility vehicles a problem?

Why the negative reaction to the new entrants on the micro mobility market?

What needs to be included in smart governance and regulation for micro mobility in cities?


I look forward to the event and discussions on how to create critical mass for MaaS. Talk with me at the event or discuss the actions needed to further the vision of MaaS with me and others on LinkedIn.